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Has social media reached its peak in terms making a new unique platform?

Think about the current big platforms right now: Instagram. Twitter. YouTube. Facebook. Snapchat. Reddit. And most recently, TikTok.

While all platforms have their similarities, such as likes, followers/subscribers, and commenting, each all specialize in something and are the biggest name brand in their field (although Snapchat to me is the least robust of the bunch in what it's best in).

The majority of these platforms came out in the 2000s, with Instagram, Snapchat, and TikTok emerging in the 2010s.

Now that we are into the 2020s, it's got me wondering: is there room for a newer social media platform to take over?

Think about it, most people don't want to use a social media app that none of their friends are using. Vero is a platform I keep hearing about that's suppose to "make some noise" but it hasn't been succeeding because there's just no incentive to join it. Many of its features are too similar to Instagram/Facebook.

How does a new social media startup find success in the 2020s? What incentives can it offer that are revolutionary enough and not just another Instagram clone?

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