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Facebook followers inexplicably flat (Sprout charts via Imgur)

Joined a small US-based global nonprofit in June 2019 and recently got budget approved for a Sprout account. Doing some initial reporting on last year, I discovered that despite excellent engagement, our follower growth is nonexistent.

  • 10,615 total fans (as of Dec. 31, 2019)
  • 7.5% average engagement rate per impression (2019)
  • 38 net follower growth (2019)
    • 343 organic pages likes
    • 305 page unlikes

Admittedly, I have no insight into how legitimately/illegitimately the follower base has been built up, but I've been doing social for a decade and have NEVER seen this horrible rate of unlikes. Of course it could be a glitch in the metrics, but then I came across our audience country reach...

We have 2,000+ followers in India, but the company has little-to-no actual business impact in the country.

The question becomes: Does anyone know how to eliminate these likely fake followers? I'm afraid they're skewing my reporting elsewhere. Appreciate any thoughts!

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Hotline : 0977099016
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