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Social Media Strategy notes from Google Garage Seminar

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  • Build a plan to engage an audience or find new customers online
  • Create something and make it work for you
  • We go where the audience goes
  • Add value to your brand
    Start a two-way conversation
    Build your own community
  • Google Analytics -> analyse your website’s traffic
  • Who are my most influential followers?
    Inspire. Educate. Challenge.
  • Attention spans are short. Fight hard for attention.

  • If you’re a SME, start with one social media.
    Test it. Learn. Try another.
    Different channels need different strategies. E.g.

    Types of social media accounts:

    Friendly: Innocent
    Provocative: Trump
    Fun: Lad Bible
    Formal: Pope
    Casual: Boohoo
    Serious: Police

    How to post authentic, relatable, timely posts?

    Linktree. YouTube creator playbook for brands.
    Canva is a graphic design app that creates CVs.

    If you have fuzzy goals, you get fuzzy results.

    All websites have goals. What are yours?

  • How do you get customers to trust you?

  • How do you drive people in?

  • Have fresh content

    To choose a domain, use Google domains | 123 reg

    testmysite.withgoogle – to test the speed of the website

    fiverr.com – to outsource work

Ask yourself…

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  • Are my posts on social media driving people to my website?
  • Who are my most influential followers?
  • What kind of updates should I post?
  • When is the best time to engage with my audience?

Is your website mobile ready?

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  • Is the navigation easy to use?
  • Does it load quickly?
  • Is it easy to complete tasks?
  • Are forms easy to find and fill out?

Make it easy to use

Only use content that is useful and relevant. Giving clear directions on how to buy, learn more etc., Make sure it looks great on mobile.

What makes great content?
Persuasive messages. Content that people will love to share. Search engine friendly.

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