I have a fan account on Instagram with over 20k followers that I want to turn into an influencer page. Smart idea?
Long story short, I used to run a fan account dedicated to a reality tv show (I know, I know) that has a pretty high engagement rate and good follower count. I haven't posted in a while since I'm no longer active in that show community and wanted to focus more on creating my own content.
It currently has 24.3k organic followers and is a year and half old. It's also been recognized & followed by tons of the show's contestants. Thing is, it's just sitting there in dust. I want to make use of it by completely archiving every post (2k+ of them smh) and rebranding it to make my own content. Obvs the demographic will be different and I'll probably be losing followers bc it's not the content they originally signed up for.
Should I just abandon this page altogether and create a whole new account or proceed with the rebranding? I feel like it would be cheating but at the same time, I put so much effort into getting it to where it was at its peak and don't wanna put it to waste. I could also make some money if I did my own content.
Lmk ur thoughts!
tl:dr: I want to turn my reality show fanpage that I organically grew and handled into an influencer page of my own w brand new content
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