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Which Instagram Analytics services is the most useful to use? (factoring in features, price and popularity)

Hi everyone! I’m in the early stages of running a news company that focuses on Instagram as the main distribution medium. The overall goal is to establish a following and brand image before expanding into another major form of mobile content distribution. After a month of posting and using Instagram best practices, we’ve seen about a 6.5% engagement rate. We get a lot of traffic from hashtags, but our follower conversion is way less than 0.05%. That said, what analytic tools would you recommend we invest in? preferably one that doesn’t break the bank. One that seems good so far is later.com but I have no experience using it.

Would be delighted if I can get some suggestions from veteran users of various tools. Thanks!

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