Hey everybody, I'm doing some research on social media challenges and I was wondering if anyone remembers some really viral ones that have happened in the past, similar to how the ALS Ice Bucket blew up in 2014 (which I know is like a unicorn but still).
Something I've noticed that made the Ice Bucket Challenge successful is that was easy to do, for a good cause, and open to different creative approaches. I'm trying to gather data on other challenges to come up with something myself (potentially)
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