Creating a community to sell a product

Hey,

I am building a houseplant community, the primary reason for creating this community is to sell houseplants through this channel. Also want to become an authority in the niche through this page. This community is based on Instagram and my main selling channel would be Instagram too. I want to grow the page to 10k followers before selling anything. Currently getting valuable feedback from potential customers.

My question is that whether I should open a new Instagram account which I sell my product and promote it from the community account or sell products from the community page by slowly converting the page to a sales page? Which will be a better method? If I should open a new account, what is the best way to promote it with the community account?

submitted by /u/JellyBrainiac
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