What's best practice (if any) when it comes to sharing the same content across dozens of Facebook & Instagram business pages?

Hi all! So my wife and I run a small content agency for small business accountants. We have 120+ clients who subscribe to use our e-newsletter articles for their clients.

Recently I've been getting more and more requests from our clients to move into the social media space. I put out an expression of interest for this new service last week and 50 clients wrote back saying they wanted it. Great! But how best to do it?

The back-of-the-napkin idea is to create 2 short & sharp informative posts each week, each featuring an eye-catching image and no more than 75-200 words.

Now, I know it's technically feasible for my clients to add me as an Editor on their FB Business page, which can be connected to Instagram. And I have a VA who can do the bulk of that grunt work, including tweaking the CTA for each client.

But will posting this much identical content across up to 40-50 accounts get me flagged as a spammer? And is there a better way to do it? (I know there are quite a few apps out there that can semi-automate this, is there one that's better than the others? Some clients also want to post the content in Google My Business, too).

I've also been informed that Facebook's algorithms will pretty quickly identify each post as duplicate content and not give it a very good run at all. Any way around this? 'Boosting' each post by a few dollars, perhaps?

Just to confirm: while the content will be duplicated, it will be informative, not overly-clickbaity, and I will be the original creator.

My accountant clients are also spread out across the country and each have different page followers, so there's very little chance the content will be seen by the same person twice.

Would love it if you could poke some holes in the idea above and perhaps point me in the direction of a solution or two.

Thanks in advance! :)

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