My client (an author) is on Twitter and does not currently have a strategy for utilizing their content on the platform.
They have a book about mental illness.
They currently mention their newsletter in posts to try to drive signups who receive the first chapter of the book.
I am building a more well-rounded approach for Twitter and want to give them plenty of strategies for utilizing the content they already have. I have a few ideas but have been hitting a roadblock and I don’t feel the strategy I laid out is complete. Any advice and suggestions would be so appreciated!
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