Blogging Website Launch

I am launching a blogging website with some of my friends, it's about telling personal stories and sharing different experiences. We aim to provide a platform for new writers.

We are launching the website in a few weeks and I need to promote it on social media to build up some hype and gather some audience.

This is my first time being involved in such a process and I have only the basic knowledge about social media marketing, I can use some help.

I am thinking about starting promotion of the website on Instagram, LinkedIn & Facebook. I don't want it to be seem like I'm just promoting the website, I want to add some interest to it.

Any ideas on how I should start the process?

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