The hard truth about digital & social media marketing that every marketer should know (Very Important)

The target for any marketer, on social media or otherwise, is ROI - unless you can justify your spend, marketing on any platform is pointless.

One of the first barriers to this, in social media terms, is building a following. Unlike TV or radio where you advertise based on viewership that already exists, on social media you begin posting content to attract that viewership before you can expect any real results.

The hard truth is that, initially, no matter how brilliant the content is, your engagement levels will probably be low. Consistency in content quality and frequency, over time, and when paired with the right strategy, is the path to respectable social ROI. You can find more info in 📷r/DigitalMarketingHack

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