In terms of social media, the eternal question is what types of content should a brand post? The 70:20:10 rule allows you to structure your updates, allowing your company to appear reputable, whilst simultaneously engaging the reader.
According to several creative and content blogs, the 70:20:10 rule when applied to content marketing should be broken down by volume of different types of content as follows:
- 70% of Facebook posts should add value and build the brand
- 20% should share ideas or content from other sources
- 10% should be promotional, with offers and discounts offered to followers
This rule is taken from 📷r/DigitalMarketingHack
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