According to Statista: Facebook is ubiquitous, Instagram and Snapchat are hot favorites among teenagers and young adults, YouTube has millions of subscribers, while TikTok is taking over Gen Z. LinkedIn and Twitter are where most professionals are.
Social media has come a long way from being merely a fad. For businesses big and small, devising a carefully planned, focused social media marketing strategy is a mandate. But how will you ensure that your marketing message cuts through the noise on social media and reaches your target audience?
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